Staffordshire farm adds business conference hosting to its repertoire

conference attendees standing out site PLAY with the business branding on show

There’s a new option for businesses seeking conference and meeting venues in Staffordshire, as multi award-winning farm attraction, PLAY@ Lower Drayton Farm, hosted its first business conference in its huge indoor play barn last month.

The event saw the editorial team from the Farmer’s Guardian converge at the Penkridge farm, which lies handily just 1 mile from Junction 13 of the M6. Following a boardroom-style presentation, the team embarked on a tour of the 750 -acre beef and arable farm led by farmer Ray Bower; showcasing the exciting developments past, present and planned by the entrepreneurial Bower family.

Over the past two decades Ray, his partner Val and son Richard have worked tirelessly to diversify the family farm, with the most recent development being the launch of a £1 million indoor and outdoor farm attraction that launched in 2020. PLAY@ Lower Drayton Farm, with its 2km square of indoor play space, acres of outdoor adventure play, large and small animal zones and exciting programme of seasonal events and activities has quickly established itself as one of the Midlands’ leading farm park attractions; scooping a number of accolades including named Best New Tourist Attraction of the Year in the 2022 Enjoy Staffordshire Food & Tourism Awards; Best Small Visitor Attraction of the Year in the 2023 Enjoy Staffordshire Food & Tourism Awards and being shortlisted in the School Travel Awards 2023. It now employs 67 team members and works closely with a number of local businesses and suppliers.

With the play barn closed on Tuesdays, Wednesdays and Fridays during school term time, the management team identified the potential for offering corporate event space, as Richard Bower explains:

“We’ve got a fantastic space here at the farm in a really convenient location transport-wise, so are in a great position to offer businesses looking for a venue a bit out of the ordinary a truly unique backdrop for their meetings or conferences. We can offer a flexible range of event layouts with breakout rooms available too, and can also offer a range of different ways to entertain delegates, from farm tours and talks to letting loose on the massive play frame, which is designed for adult use too. The challenge of taking on our ‘Drayton Drop’ gravity drop slide could be a great team building exercise!”

The feedback from the farm’s first ever corporate client has been great, with Farmers Guardian editor Olivia Midgley saying:
“Planning content and shaping our editorial strategy for the year is a key point in Farmers Guardian’s calendar and with one of our key themes being around diversification, what better place to visit than a truly diversified enterprise such as Lower Drayton Farm.

“My team and I would highly recommend the venue. With an attentive and well organised staff, plus great food and facilities, it’s the perfect place to host a corporate event, whether that be a conference or a team building day out.”

If you’re interested in finding out more about hosting your next business meeting or conference at Lower Drayton Farm, please email [email protected]

Image: (credit Marcello Garbagnoli) – the Farmer’s Guardian team during their meeting at PLAY@ Lower Drayton Farm

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Tonight Farmer Ray got to meet his favourite YouTuber Oliver Harrison OllyBlogs at the Blymhill Agricultural Discussion Group. 
Olly shared his YouTube success with the group and told us about all the charity fund raising he has done 👏🏻👏🏻👏🏻 alongside farming 🚜🇬🇧

Tonight Farmer Ray got to meet his favourite YouTuber Oliver Harrison OllyBlogs at the Blymhill Agricultural Discussion Group.

Olly shared his YouTube success with the group and told us about all the charity fund raising he has done 👏🏻👏🏻👏🏻 alongside farming 🚜🇬🇧
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Celebrate World Book Day with us during next week’s Home Ed session…
Our Monday 4th March Home Ed session will see learners treated to a sneak preview of Farmer Lauren’s new children’s story set at Lower Drayton Farm! They’ll be encouraged to dress up as their favourite book characters for the session and will head into the animal zone to meet the animals from the story! 
Session runs 11am – 1pm with a break for lunch – why not join us from 10.30am for ‘brew Monday’ – let the kids play and enjoy a cuppa with some other Home Ed grown-ups!
#homeeducate #daysoutwiththefamily #homeedstaffs #farmvisit #familydaysout #homeeducator #WestMidlands #homeeducating #daysoutwithkids #LowerDraytonFarm #westmidlands #homeeducate #homeeducator #homeeducationuk

Celebrate World Book Day with us during next week’s Home Ed session…
Our Monday 4th March Home Ed session will see learners treated to a sneak preview of Farmer Lauren’s new children’s story set at Lower Drayton Farm! They’ll be encouraged to dress up as their favourite book characters for the session and will head into the animal zone to meet the animals from the story!

Session runs 11am – 1pm with a break for lunch – why not join us from 10.30am for ‘brew Monday’ – let the kids play and enjoy a cuppa with some other Home Ed grown-ups!

#homeeducate #daysoutwiththefamily #homeedstaffs #farmvisit #familydaysout #homeeducator #WestMidlands #homeeducating #daysoutwithkids #LowerDraytonFarm #westmidlands #homeeducate #homeeducator #homeeducationuk
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Morning everyone!
Bet a few of you mums out there can relate to this ewe’s sleeping arrangements 😂
As it’s a term time Thursday we’re closed this morning, but our lovely lambs (and their mums) are ready to meet you from Friday through till Monday in our lambing barn. 
Don’t forget our Lambs & Ewe event (including fun sheep-y film and helping Farmer Ray find his lost flock) is all part of your PLAY@ family day out through till 7 April, alongside indoor & outdoor  adventure and our large & small animal zones.
Book your tickets now via our website (link in bio)🐑🐑🐑🐑
#Familyfarm #LowerDraytonFarm #familydaysout #daysoutwiththekids #EnjoyStaffordshire #meettheanimals #daysoutwithkids #daysoutwiththefamily #familyfarm #farmattractionuk #PenkridgeMums #WestMidlands #softplay #indoorplay #lambsandewe #lambingseason #lambing #Lambs #lambing

Morning everyone!

Bet a few of you mums out there can relate to this ewe’s sleeping arrangements 😂

As it’s a term time Thursday we’re closed this morning, but our lovely lambs (and their mums) are ready to meet you from Friday through till Monday in our lambing barn.

Don’t forget our Lambs & Ewe event (including fun sheep-y film and helping Farmer Ray find his lost flock) is all part of your PLAY@ family day out through till 7 April, alongside indoor & outdoor adventure and our large & small animal zones.

Book your tickets now via our website (link in bio)🐑🐑🐑🐑

#Familyfarm #LowerDraytonFarm #familydaysout #daysoutwiththekids #EnjoyStaffordshire #meettheanimals #daysoutwithkids #daysoutwiththefamily #familyfarm #farmattractionuk #PenkridgeMums #WestMidlands #softplay #indoorplay #lambsandewe #lambingseason #lambing #Lambs #lambing
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On Sunday 10th March mums can visit PLAY@ for FREE! 
Simply book online in advance and one adult ticket will be free of charge. 
Members will be able to bring along two additional adults for free on Mother’s Day only - so grandmas from both sides of the family can join in the fun! 
#Penkridge #familydaysout #daysoutwiththekids #stokemums #WestMidlands #westmidlands #daysoutwiththefamily #EnjoyStaffordshire #familyfarm #farmvisit #LowerDraytonFarm #meettheanimals #rugeleymums #PenkridgeMums #cannockmums #birminghammums #staffsmums

On Sunday 10th March mums can visit PLAY@ for FREE!

Simply book online in advance and one adult ticket will be free of charge.

Members will be able to bring along two additional adults for free on Mother’s Day only - so grandmas from both sides of the family can join in the fun!

#Penkridge #familydaysout #daysoutwiththekids #stokemums #WestMidlands #westmidlands #daysoutwiththefamily #EnjoyStaffordshire #familyfarm #farmvisit #LowerDraytonFarm #meettheanimals #rugeleymums #PenkridgeMums #cannockmums #birminghammums #staffsmums
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PLAY@ might be closed to visitors term time Tuesdays, Wednesdays & Thursdays, but the farming never stops!
This morning cow Emily has given birth to this male calf in the large animal zone. Cow and calf doing well and we’d like name suggestions for the calf please 😊
#westmidlands #EnjoyStaffordshire #Familyfarm #familydaysout #farmattractionuk #daysoutwiththefamily #LowerDraytonFarm #daysoutwithkids #westmidsmums #workingfarm #meettheanimals #daysoutwiththekids #familyfarm

PLAY@ might be closed to visitors term time Tuesdays, Wednesdays & Thursdays, but the farming never stops!

This morning cow Emily has given birth to this male calf in the large animal zone. Cow and calf doing well and we’d like name suggestions for the calf please 😊

#westmidlands #EnjoyStaffordshire #Familyfarm #familydaysout #farmattractionuk #daysoutwiththefamily #LowerDraytonFarm #daysoutwithkids #westmidsmums #workingfarm #meettheanimals #daysoutwiththekids #familyfarm
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World Book Day fun on the farm!
Join us to celebrate World Book Day on Friday 8th March – Farmer Lauren will be doing regular ‘story corner’ readings and kids are encouraged to come dressed as their favourite book characters (plus all the usual PLAY@ fun! 
Half & full day ticket options available… 
#softplay #familyfarm #daysoutwiththekids #daysoutwiththefamily #familydaysout #daysoutwithkids #westmidlands #LowerDraytonFarm #meettheanimals #farmvisit #familyfarm #EnjoyStaffordshire #indoorplay #workingfarm #Penkridge #staffsmums #cannockmums #rugeleymums #stokemums #westmidsmums #farmattractionuk

World Book Day fun on the farm!

Join us to celebrate World Book Day on Friday 8th March – Farmer Lauren will be doing regular ‘story corner’ readings and kids are encouraged to come dressed as their favourite book characters (plus all the usual PLAY@ fun!

Half & full day ticket options available…


#softplay #familyfarm #daysoutwiththekids #daysoutwiththefamily #familydaysout #daysoutwithkids #westmidlands #LowerDraytonFarm #meettheanimals #farmvisit #familyfarm #EnjoyStaffordshire #indoorplay #workingfarm #Penkridge #staffsmums #cannockmums #rugeleymums #stokemums #westmidsmums #farmattractionuk
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Spring is in the air! Our peacock Mickey is displaying to his girlfriends 🦚 Keep an eye out for him next time you visit, he puts on quite a show!

Spring is in the air! Our peacock Mickey is displaying to his girlfriends 🦚 Keep an eye out for him next time you visit, he puts on quite a show! ...

Happy Monday everyone!
This morning our Home Ed group will be learning all about tortoises 🐢!
Don’t forget our Lambs & Ewe event is still part of your PLAY@ adventure and we had lots of lovely new lambs born over the weekend 🐑🐑🐑 
As it’s a term time Monday we have both half & full day tickets available so why not join us for a PLAY@ adventure?
#daysoutwithkids #lambing #LowerDraytonFarm #daysoutwiththekids #WestMidlands #daysoutwiththefamily #familyfarm #familydaysout #lambsandewe #meettheanimals #lambingseason #westmidlands #farmvisit #Lambs #softplay #homeeducationuk #homeeducator #homeedstaffs #homeeducate #homeeducating #homeeduk #homeeducated #homeeducationlookslikethis

Happy Monday everyone!

This morning our Home Ed group will be learning all about tortoises 🐢!

Don’t forget our Lambs & Ewe event is still part of your PLAY@ adventure and we had lots of lovely new lambs born over the weekend 🐑🐑🐑

As it’s a term time Monday we have both half & full day tickets available so why not join us for a PLAY@ adventure?

#daysoutwithkids #lambing #LowerDraytonFarm #daysoutwiththekids #WestMidlands #daysoutwiththefamily #familyfarm #familydaysout #lambsandewe #meettheanimals #lambingseason #westmidlands #farmvisit #Lambs #softplay #homeeducationuk #homeeducator #homeedstaffs #homeeducate #homeeducating #homeeduk #homeeducated #homeeducationlookslikethis
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This afternoon’s arrival!
Our visitors have called this male lamb Zack 🐑

This afternoon’s arrival!

Our visitors have called this male lamb Zack 🐑
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