Staffordshire farm adds business conference hosting to its repertoire

conference attendees standing out site PLAY with the business branding on show

There’s a new option for businesses seeking conference and meeting venues in Staffordshire, as multi award-winning farm attraction, PLAY@ Lower Drayton Farm, hosted its first business conference in its huge indoor play barn last month.

The event saw the editorial team from the Farmer’s Guardian converge at the Penkridge farm, which lies handily just 1 mile from Junction 13 of the M6. Following a boardroom-style presentation, the team embarked on a tour of the 750 -acre beef and arable farm led by farmer Ray Bower; showcasing the exciting developments past, present and planned by the entrepreneurial Bower family.

Over the past two decades Ray, his partner Val and son Richard have worked tirelessly to diversify the family farm, with the most recent development being the launch of a £1 million indoor and outdoor farm attraction that launched in 2020. PLAY@ Lower Drayton Farm, with its 2km square of indoor play space, acres of outdoor adventure play, large and small animal zones and exciting programme of seasonal events and activities has quickly established itself as one of the Midlands’ leading farm park attractions; scooping a number of accolades including named Best New Tourist Attraction of the Year in the 2022 Enjoy Staffordshire Food & Tourism Awards; Best Small Visitor Attraction of the Year in the 2023 Enjoy Staffordshire Food & Tourism Awards and being shortlisted in the School Travel Awards 2023. It now employs 67 team members and works closely with a number of local businesses and suppliers.

With the play barn closed on Tuesdays, Wednesdays and Fridays during school term time, the management team identified the potential for offering corporate event space, as Richard Bower explains:

“We’ve got a fantastic space here at the farm in a really convenient location transport-wise, so are in a great position to offer businesses looking for a venue a bit out of the ordinary a truly unique backdrop for their meetings or conferences. We can offer a flexible range of event layouts with breakout rooms available too, and can also offer a range of different ways to entertain delegates, from farm tours and talks to letting loose on the massive play frame, which is designed for adult use too. The challenge of taking on our ‘Drayton Drop’ gravity drop slide could be a great team building exercise!”

The feedback from the farm’s first ever corporate client has been great, with Farmers Guardian editor Olivia Midgley saying:
“Planning content and shaping our editorial strategy for the year is a key point in Farmers Guardian’s calendar and with one of our key themes being around diversification, what better place to visit than a truly diversified enterprise such as Lower Drayton Farm.

“My team and I would highly recommend the venue. With an attentive and well organised staff, plus great food and facilities, it’s the perfect place to host a corporate event, whether that be a conference or a team building day out.”

If you’re interested in finding out more about hosting your next business meeting or conference at Lower Drayton Farm, please email [email protected]

Image: (credit Marcello Garbagnoli) – the Farmer’s Guardian team during their meeting at PLAY@ Lower Drayton Farm

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Great to see Pippa and friends enjoying her 9th Birthday Party 🥳 at the farm last weekend 😊
Interested in a birthday party packed with PLAY@ adventure? Head to https://playatthefarm.co.uk/party/
#daysoutwithkids #farmattractionuk #LowerDraytonFarm #EnjoyStaffordshire #cannock # #penkridge #stafford #stokeontrent #wolverhampton #birmingham #rugeley #staffordshire #birthday #birthdayparty ##birthdaypartyvenue

Great to see Pippa and friends enjoying her 9th Birthday Party 🥳 at the farm last weekend 😊

Interested in a birthday party packed with PLAY@ adventure? Head to https://playatthefarm.co.uk/party/

#daysoutwithkids #farmattractionuk #LowerDraytonFarm #EnjoyStaffordshire #cannock # #penkridge #stafford #stokeontrent #wolverhampton #birmingham #rugeley #staffordshire #birthday #birthdayparty ##birthdaypartyvenue
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Happy Pride Month!
We’ve always welcomed Rainbow Families to PLAY@ Lower Drayton Farm, and this year we are delighted to announce that we’ll be taking part in the parade as part of Stafford Pride on Sunday 10th August!
Look out for our big purple tractor and for Pixie Fairy, who’ll be blowing beautiful bubbles for the crowd! 
As a special shout-out out to all our LBGT+ farm fans as the world celebrates that #LoveisLove we’re offering 10% off online PLAY@ bookings throughout June & July using code PRIDE10 
@stafford_pride 
#LowerDraytonFarm #familyattraction #pridemonth #staffordpride2024 #staffordpride #lovewins #rainbowfamily #rainbowfamilies

Happy Pride Month!

We’ve always welcomed Rainbow Families to PLAY@ Lower Drayton Farm, and this year we are delighted to announce that we’ll be taking part in the parade as part of Stafford Pride on Sunday 10th August!

Look out for our big purple tractor and for Pixie Fairy, who’ll be blowing beautiful bubbles for the crowd!

As a special shout-out out to all our LBGT+ farm fans as the world celebrates that #LoveisLove we’re offering 10% off online PLAY@ bookings throughout June & July using code PRIDE10

@stafford_pride
#LowerDraytonFarm #familyattraction #pridemonth #staffordpride2024 #staffordpride #lovewins #rainbowfamily #rainbowfamilies
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Home Ed session Monday 17 June: Maize Maze Planting…
We head out to the field that will soon play host to our towering Maize Maze – talking about how maize is planted using technology to create the maze pattern, and what the crop is used for once we’ve had our summer dino maze fun!
Book your space online now! https://playatthefarm.co.uk/home-education-sessions/
#LowerDraytonFarm #wolverhampton #westmidlands #EnjoyStaffordshire #birmingham #farmattractionuk #stokeontrent #farmvisit #homeeducation #westmidsmums #homeedbirmingham #homeedwolverhampton #homeeducators #homeeducationuk

Home Ed session Monday 17 June: Maize Maze Planting…

We head out to the field that will soon play host to our towering Maize Maze – talking about how maize is planted using technology to create the maze pattern, and what the crop is used for once we’ve had our summer dino maze fun!

Book your space online now! https://playatthefarm.co.uk/home-education-sessions/

#LowerDraytonFarm #wolverhampton #westmidlands #EnjoyStaffordshire #birmingham #farmattractionuk #stokeontrent #farmvisit #homeeducation #westmidsmums #homeedbirmingham #homeedwolverhampton #homeeducators #homeeducationuk
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Thanks Benji! Looks like someone’s going to have some  grooming to do later 😂
Have you met our resident Shetland ponies, Benji and his brother Jimmi?
#meettheanimals #lowerdraytonfarm #farmvisit #staffordshire #westmidlands #daysoutwithkids #daysoutwiththekids #daysoutuk #daysoutwiththefamily

Thanks Benji! Looks like someone’s going to have some grooming to do later 😂

Have you met our resident Shetland ponies, Benji and his brother Jimmi?

#meettheanimals #lowerdraytonfarm #farmvisit #staffordshire #westmidlands #daysoutwithkids #daysoutwiththekids #daysoutuk #daysoutwiththefamily
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Happy campers!
Today we waved farewell to overnight visitors Indie & Katie who camped with us on their walking route from John O’ Groats to Land’s End. There are a few visitors undertaking the challenge for charity who will stay with us on the farm this year, and we always send them off with a The Wright Family Dairy Taste the Milk 🥛 milkshake to maintain their energy levels for the mammoth trek. Good luck guys 😊
P.S. If you’re waiting for news on our summer Pitch up & Play@ camping, details are coming soon - watch out social feeds for updates! ⛺️
@wright_family_dairy

Happy campers!

Today we waved farewell to overnight visitors Indie & Katie who camped with us on their walking route from John O’ Groats to Land’s End. There are a few visitors undertaking the challenge for charity who will stay with us on the farm this year, and we always send them off with a The Wright Family Dairy Taste the Milk 🥛 milkshake to maintain their energy levels for the mammoth trek. Good luck guys 😊

P.S. If you’re waiting for news on our summer Pitch up & Play@ camping, details are coming soon - watch out social feeds for updates! ⛺️

@wright_family_dairy
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🦕Dino Discovery Maize Maze update!🦕
A couple of weeks ago we planted our 2024 summer maize maze - it’s been a tricky start this spring with unseasonably wet weather, but we made it and the maze is now growing fast 🙌
Here’s Farmer Richard to tell you all about the process of planting and growing maize - including our special secret ingredient 🦖💩
Tickets are now on sale - all part of your PLAY@ admission throughout the summer break! 
 #LowerDraytonFarm #farmattractionuk #westmidlands #farmvisit #familydaysoutuk #daysoutwiththefamily #makingmemories #daysoutwithkids #familyattractions #familyattraction #EnjoyStaffordshire #mazemaize #dinos #dinolovers #summerfun

🦕Dino Discovery Maize Maze update!🦕

A couple of weeks ago we planted our 2024 summer maize maze - it’s been a tricky start this spring with unseasonably wet weather, but we made it and the maze is now growing fast 🙌

Here’s Farmer Richard to tell you all about the process of planting and growing maize - including our special secret ingredient 🦖💩

Tickets are now on sale - all part of your PLAY@ admission throughout the summer break!

#LowerDraytonFarm #farmattractionuk #westmidlands #farmvisit #familydaysoutuk #daysoutwiththefamily #makingmemories #daysoutwithkids #familyattractions #familyattraction #EnjoyStaffordshire #mazemaize #dinos #dinolovers #summerfun
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On Sunday 16th June dads can visit PLAY@ for FREE! 
Simply book online in advance and one adult ticket will be free of charge for each booking. 
Members will be able to bring along two additional adults for free on Father’s Day only - so grandads from both sides of the family can join in the fun! 
Head to our website to book - https://playatthefarm.co.uk
#familyfarm #familyattractions #westmidlands #familydaysoutuk #daysoutwiththefamily #LowerDraytonFarm #farmattractionuk #daysoutwithkids #familyattraction #EnjoyStaffordshire #familydaysout #makingmemories #birmingham #stokeontrent #staffordshire

On Sunday 16th June dads can visit PLAY@ for FREE!

Simply book online in advance and one adult ticket will be free of charge for each booking.

Members will be able to bring along two additional adults for free on Father’s Day only - so grandads from both sides of the family can join in the fun!

Head to our website to book - https://playatthefarm.co.uk

#familyfarm #familyattractions #westmidlands #familydaysoutuk #daysoutwiththefamily #LowerDraytonFarm #farmattractionuk #daysoutwithkids #familyattraction #EnjoyStaffordshire #familydaysout #makingmemories #birmingham #stokeontrent #staffordshire
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