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New Staffordshire farm attraction welcomes over 8,000 visitors in first six weeks!

Penkridge’s Lower Drayton Farm hit two landmarks this week – six weeks since it first opened the doors to its new farm attraction, it welcomed its 8000th visitor.

PLAY@ Lower Drayton Farm first opened to the public on Saturday, 15th August with its ‘Summer Unlocked’ event offering families a chance to spend time together in the countryside following lockdown. Originally intended to be an outdoor event, the team had to act quickly to get the huge new indoor playbarn ready for visitors following the Government’s announcement – in the week running up to launch – that soft play centres were allowed to reopen. Farmer Richard Bower explains:

“This project has been almost a decade in the planning – we were originally aiming to launch in early summer this year, but COVID-19 and lockdown meant that the project had to go on ice.  As lockdown eased, we prepared to re-open with a summer only event in our new outdoor play space, and were literally on the starting blocks when the government announced that soft play centres could reopen. It was a steep learning curve to get the indoor play ready to open following COVID safety guidelines, but we did it and the feedback has been phenomenal.

“We’ve now seen over 8,000 visitors pass through the gates in the first six weeks of opening, and we’ve received rave reviews on Facebook and Twitter. We couldn’t be more proud of the whole team and how they have delivered an exceptional experience for families. We’re now adjusting to term time trade, planning ahead for our October half term activities – including a PYO pumpkin patch – and our membership packages.”

The new venture has created some 48 new jobs at the farm – including part time seasonal and full-time in the play zones, animal care and the on-site Honeypots Café. For more information on PLAY@ Lower Drayton Farm and to book, head to www.lowerdraytonfarm.co.uk

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