Staffordshire’s Lower Drayton Farm launched a drive-thru takeaway with mini farmyard safari in February; offering families a welcome distraction during the last lockdown. While the event was a resounding success, attracting over 3,600 cars in just over 8 weeks, what the team behind the event didn’t anticipate was quite how much they’d raise on behalf of the business’ nominated charity of the year, Birmingham Children’s Hospital Charity.
With drive-thru visitors invited to throw any spare change into a collection bucket for the cause during their trip around the farm, the total raised topped a staggering £3,291.20 which has now been transferred to the charity to support its work in helping sick kids and their families. Farmer Richard Bower, who masterminded the drive-thru event, says:
“We were blown away by the success of the drive-thru while our PLAY@ farm attraction was closed due to COVID restrictions, we were even more taken aback by the sheer generosity of punters in donating to our chosen cause. We had set ourselves a target of raising over £2,500 for Birmingham Children’s Hospital Charity this year, having chosen the cause as our Charity of the Year, and needless to say we’re delighted to have smashed that target only four months in.
“We’d like to thank each and every person who donated their change – the cash will go directly to helping sick kids and their families during the toughest times of their lives. This support has made us even more determined to raise funds for the charity throughout the year and we’ve got some great ideas in the pipeline for fundraising events – we’ve set ourselves a new target of raising a total of £5,000 by the end of 2021.”
Birmingham Children’s Hospital Charity regional fundraiser, Luke Manley, says:
“The last 12 months have been incredibly tough for everyone and COVID-19 restrictions have meant that so many fundraising events have had to be postponed or cancelled but our friends at Lower Drayton Farm jumped into action as soon as it was safe to do so, showing amazing tenacity and passion to help us do more for our sick kids.
Thanks to their hard work, generosity and fantastic fundraising efforts, we can make sure our brave patients and their families have the best possible hospital experience while they’re with us. We’re so grateful to all the staff (and animals) for choosing us as their charity of the year and are very excited to see what fundraising adventure lay ahead.”
Since restrictions eased, Lower Drayton Farm has opened the outdoor element of its PLAY@ attraction for a special ‘Spring Unlocked’ event; it hopes to open the full indoor and outdoor play experience from Monday 17th May. For more information on PLAY@ Lower Drayton Farm and to book tickets, head to www.playatthefarm.co.ukFollow us on Social Media