Award-winning Penkridge farm attraction set for £500,000 expansion…

Richard and Ray standing outside the south staffordshire council offices

Multi award-winning family farm attraction, PLAY@ Lower Drayton Farm, based just outside Penkridge, has just been given the go-ahead for a new phase of development.

Farmers Ray and Richard Bower headed to the South Staffordshire Council Community Hub last week to sign a UK Shared Prosperity Fund (UKSPF) agreement to give the green light to the ambitious expansion plans.

The £500,000 project will see the attraction, which employs 67 staff and saw over 125,000 visitors pass through its doors in 2023, create a three-storey extension to the existing playbarn, making use of an existing adjacent agricultural building. The plans include a larger café area alongside additional space to host the numerous events that take place throughout the year and extra and room for education, with school visits and the farm’s Home Education sessions being particularly popular. The expansion will also see the addition of new quiet spaces, sensory play areas and a changing places toilet facility to support visitors with additional needs.

Richard Bower says:

“Since PLAY@ opened we’ve seen significant growth in visitor numbers and also in the number and variety of events we run through the year – including our new Jingle Ville festive adventure, which premiered in 2023. We’ve realised that we already need more indoor space as we continue to grow, so the three-storey expansion is coming at the perfect time. Inclusivity is particularly important to us, and while PLAY@ is, by design, accessible we know there are things we can do to help visitors with additional needs enjoy their day even more – and the new quiet spaces, sensory areas and changing places toilet facilities are designed to do just that.

“This expansion will increase visitor capacity and, in turn, create new job opportunities for the local area as we continue to grow.”

Work has now commenced on the new space, the project is planned to complete in several phases, with visitors getting first access to the new areas at Christmas 2024.

To find out what makes PLAY@ Lower Drayton Farm an award-winning day out, head to https://playatthefarm.co.uk

Follow us @lower_drayton_farm on Instagram

Great to see Pippa and friends enjoying her 9th Birthday Party 🥳 at the farm last weekend 😊
Interested in a birthday party packed with PLAY@ adventure? Head to https://playatthefarm.co.uk/party/
#daysoutwithkids #farmattractionuk #LowerDraytonFarm #EnjoyStaffordshire #cannock # #penkridge #stafford #stokeontrent #wolverhampton #birmingham #rugeley #staffordshire #birthday #birthdayparty ##birthdaypartyvenue

Great to see Pippa and friends enjoying her 9th Birthday Party 🥳 at the farm last weekend 😊

Interested in a birthday party packed with PLAY@ adventure? Head to https://playatthefarm.co.uk/party/

#daysoutwithkids #farmattractionuk #LowerDraytonFarm #EnjoyStaffordshire #cannock # #penkridge #stafford #stokeontrent #wolverhampton #birmingham #rugeley #staffordshire #birthday #birthdayparty ##birthdaypartyvenue
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Happy Pride Month!
We’ve always welcomed Rainbow Families to PLAY@ Lower Drayton Farm, and this year we are delighted to announce that we’ll be taking part in the parade as part of Stafford Pride on Sunday 10th August!
Look out for our big purple tractor and for Pixie Fairy, who’ll be blowing beautiful bubbles for the crowd! 
As a special shout-out out to all our LBGT+ farm fans as the world celebrates that #LoveisLove we’re offering 10% off online PLAY@ bookings throughout June & July using code PRIDE10 
@stafford_pride 
#LowerDraytonFarm #familyattraction #pridemonth #staffordpride2024 #staffordpride #lovewins #rainbowfamily #rainbowfamilies

Happy Pride Month!

We’ve always welcomed Rainbow Families to PLAY@ Lower Drayton Farm, and this year we are delighted to announce that we’ll be taking part in the parade as part of Stafford Pride on Sunday 10th August!

Look out for our big purple tractor and for Pixie Fairy, who’ll be blowing beautiful bubbles for the crowd!

As a special shout-out out to all our LBGT+ farm fans as the world celebrates that #LoveisLove we’re offering 10% off online PLAY@ bookings throughout June & July using code PRIDE10

@stafford_pride
#LowerDraytonFarm #familyattraction #pridemonth #staffordpride2024 #staffordpride #lovewins #rainbowfamily #rainbowfamilies
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Home Ed session Monday 17 June: Maize Maze Planting…
We head out to the field that will soon play host to our towering Maize Maze – talking about how maize is planted using technology to create the maze pattern, and what the crop is used for once we’ve had our summer dino maze fun!
Book your space online now! https://playatthefarm.co.uk/home-education-sessions/
#LowerDraytonFarm #wolverhampton #westmidlands #EnjoyStaffordshire #birmingham #farmattractionuk #stokeontrent #farmvisit #homeeducation #westmidsmums #homeedbirmingham #homeedwolverhampton #homeeducators #homeeducationuk

Home Ed session Monday 17 June: Maize Maze Planting…

We head out to the field that will soon play host to our towering Maize Maze – talking about how maize is planted using technology to create the maze pattern, and what the crop is used for once we’ve had our summer dino maze fun!

Book your space online now! https://playatthefarm.co.uk/home-education-sessions/

#LowerDraytonFarm #wolverhampton #westmidlands #EnjoyStaffordshire #birmingham #farmattractionuk #stokeontrent #farmvisit #homeeducation #westmidsmums #homeedbirmingham #homeedwolverhampton #homeeducators #homeeducationuk
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Thanks Benji! Looks like someone’s going to have some  grooming to do later 😂
Have you met our resident Shetland ponies, Benji and his brother Jimmi?
#meettheanimals #lowerdraytonfarm #farmvisit #staffordshire #westmidlands #daysoutwithkids #daysoutwiththekids #daysoutuk #daysoutwiththefamily

Thanks Benji! Looks like someone’s going to have some grooming to do later 😂

Have you met our resident Shetland ponies, Benji and his brother Jimmi?

#meettheanimals #lowerdraytonfarm #farmvisit #staffordshire #westmidlands #daysoutwithkids #daysoutwiththekids #daysoutuk #daysoutwiththefamily
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Happy campers!
Today we waved farewell to overnight visitors Indie & Katie who camped with us on their walking route from John O’ Groats to Land’s End. There are a few visitors undertaking the challenge for charity who will stay with us on the farm this year, and we always send them off with a The Wright Family Dairy Taste the Milk 🥛 milkshake to maintain their energy levels for the mammoth trek. Good luck guys 😊
P.S. If you’re waiting for news on our summer Pitch up & Play@ camping, details are coming soon - watch out social feeds for updates! ⛺️
@wright_family_dairy

Happy campers!

Today we waved farewell to overnight visitors Indie & Katie who camped with us on their walking route from John O’ Groats to Land’s End. There are a few visitors undertaking the challenge for charity who will stay with us on the farm this year, and we always send them off with a The Wright Family Dairy Taste the Milk 🥛 milkshake to maintain their energy levels for the mammoth trek. Good luck guys 😊

P.S. If you’re waiting for news on our summer Pitch up & Play@ camping, details are coming soon - watch out social feeds for updates! ⛺️

@wright_family_dairy
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🦕Dino Discovery Maize Maze update!🦕
A couple of weeks ago we planted our 2024 summer maize maze - it’s been a tricky start this spring with unseasonably wet weather, but we made it and the maze is now growing fast 🙌
Here’s Farmer Richard to tell you all about the process of planting and growing maize - including our special secret ingredient 🦖💩
Tickets are now on sale - all part of your PLAY@ admission throughout the summer break! 
 #LowerDraytonFarm #farmattractionuk #westmidlands #farmvisit #familydaysoutuk #daysoutwiththefamily #makingmemories #daysoutwithkids #familyattractions #familyattraction #EnjoyStaffordshire #mazemaize #dinos #dinolovers #summerfun

🦕Dino Discovery Maize Maze update!🦕

A couple of weeks ago we planted our 2024 summer maize maze - it’s been a tricky start this spring with unseasonably wet weather, but we made it and the maze is now growing fast 🙌

Here’s Farmer Richard to tell you all about the process of planting and growing maize - including our special secret ingredient 🦖💩

Tickets are now on sale - all part of your PLAY@ admission throughout the summer break!

#LowerDraytonFarm #farmattractionuk #westmidlands #farmvisit #familydaysoutuk #daysoutwiththefamily #makingmemories #daysoutwithkids #familyattractions #familyattraction #EnjoyStaffordshire #mazemaize #dinos #dinolovers #summerfun
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On Sunday 16th June dads can visit PLAY@ for FREE! 
Simply book online in advance and one adult ticket will be free of charge for each booking. 
Members will be able to bring along two additional adults for free on Father’s Day only - so grandads from both sides of the family can join in the fun! 
Head to our website to book - https://playatthefarm.co.uk
#familyfarm #familyattractions #westmidlands #familydaysoutuk #daysoutwiththefamily #LowerDraytonFarm #farmattractionuk #daysoutwithkids #familyattraction #EnjoyStaffordshire #familydaysout #makingmemories #birmingham #stokeontrent #staffordshire

On Sunday 16th June dads can visit PLAY@ for FREE!

Simply book online in advance and one adult ticket will be free of charge for each booking.

Members will be able to bring along two additional adults for free on Father’s Day only - so grandads from both sides of the family can join in the fun!

Head to our website to book - https://playatthefarm.co.uk

#familyfarm #familyattractions #westmidlands #familydaysoutuk #daysoutwiththefamily #LowerDraytonFarm #farmattractionuk #daysoutwithkids #familyattraction #EnjoyStaffordshire #familydaysout #makingmemories #birmingham #stokeontrent #staffordshire
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